Website successes can depend on a variety of elements and each company or individual might measure website successes differently. The best way for you or your business to make progress online is to measure your performance and try to improve step by step.
While one of the most obvious elements of improved website successes is an increase in sales, it is also critical for businesses to highlight and attempt to improve on other metrics also. These metrics are also known as KPIs and should be examined regularly to enhance website success.
There are many reasons why businesses should measure their website success. Firstly, it provides a key indicator of where the website and business can potentially grow and enhance the potential ROI. Secondly, it allows the business to make any necessary changes to its website quickly and efficiently to prevent any online issues. It also helps to paint a broad picture of how the business’s online performance is coming on.
With this in mind, there are many elements and indicators that a business can measure, however, we feel the most important ones are:
1. Number of Visitors
This is the number of visitors that a site has at a given time. Tracking the number of visitors your website gets can be challenging, however, it is essential to website success. Tracking visitors allows you to optimise your content based on what your consumers are most interested in, which can help generate leads.
Increasing the number of visits that your website receives helps to create opportunities for your business to add to its customer base. Increasing the level of quality traffic to your website is a great method to grow your business.
2. Session Length
This is the amount of time that a user spends on your website in a single visit. Average session length is a good way to measure engagement. This is a key factor in your website’s success. Making sure that the website user is engaged is a critical part of their journey which guides them to take the next step.
The session length is a great method of gauging interest around your business and website and outlines how much time your consumer is willing to dedicate to your content. Improving the average session length on your website will be highly beneficial to business results. The average website session duration is between 2-3 minutes.
3. Click-Through Rate
This helps to measure how well your website is performing from a search engine’s results page. Click-through rate (CTR) measures how many users click on your website’s offering. Having more compelling, interesting, and relevant results on the search engine is a great way to improve your website’s CTR.
It also highlights where you can improve your website’s search results. Your website’s click-through rate is a good method to measure your business’s performance from organic search. It is considered any CTR above 2% is above average for a website.
4. Bounce Rate
A bounce rate outlines the number of single-page visits on a website, which then leave rather than exploring other aspects of the site. The bounce rate is a very good method to determine the quality of content that your business is producing. It also identifies any underlying and key issues which may exist on your website.
When used alone, the bounce rate metric can be unreliable and should be used alongside other metrics, such as average session length. Website success will not have an abnormally large bounce rate as consumers tend to stick around longer. Some reasons which may lead your business to have a high bounce rate include poor navigation, slow loading times, or poor quality of content. The average bounce rate for a business is thought to be 41-55%, with under 40% thought to be excellent.
5. Conversion Rate
This is the number of visitors who have entered your website and completed a desired action. The conversion rate is a good method to measure your website’s effectiveness which is linked to its marketing efforts. Outlining the conversion rate for your site is a good way to determine which actions are key to your business and how they are linked to achieving your goals.
The conversion rate of your website is directly linked to your website successes and business goals. This makes the conversion rate one of the primary metrics for any website, with the average website conversion rate between 1-3%. Elements such as a high number of call-to-actions (CTA’s), high-quality content, and accessibility improve your website’s conversion rate.
We hope that you have enjoyed our article and gained some insight into some of the key metrics to measure your website successes.
Do you need help with your website? Contact us today to get your project started.